EXEEZ Sports Wear
THE NEW UPRISING SPORTS WEAR BRAND
identity design
THE NEW UPRISING SPORTS WEAR BRAND
identity design
Exeez is a sports wear brand that its name is Originated
from the verb "exceed" focusing on young Athletes
and people who like good quality, stylish Clothes.
People who will do the work without giving
Away their style
working on the brand’s target audience can be a little
challenging especially if the brand didn't decide yet or
unsure but its very rewarding, here is a brief on our target
audience and there main characteristics
gender neutral . athletes . 15 - 40 year old's
Exeez is a brand that mostly targets young audience so the
Challenge here is to make a legible and simple logo with a
young vibe that Can work as a center piece for the brand
identity
I chose to make the logo with the first initials of the name
Exeez so it gets linked in the customers mind with the full
Brand name and use the "e" shape to maintain a Movement
Feeling through the logo and used the "x" to give it a young
powerful vibe
I chose the colors for the brand after analyzing the brand’s
target audience and what are they looking for in a sports
wear brand.
so I chose a color balance that conveys movement and
balance while being simple and modern
even though the logo doesn’t have any typography usage
building a typography style for the brand is extremely vital
and helps the brand have a voice and gives it a human
feeling that builds trust towards the brand.
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where we will discuss your project, your issues,
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