KVBO Music Artist
music RAP artist logo & brand
identity design
music RAP artist logo & brand
identity design
KVBO is a rapper relatively new to the rap scene, he started
his journey as a rapper 3 years ago as a hobby and worked
his way through untill he decided to take rapping seriously
and wanted a logo for his name "kabo" but he flipped the
A to V for his rap name
in this design, I focused on the youthful & modern aspect
so I can appeal to the business's target audience.
I created a youthful and modern design that shows off the
music and what the artist is all about and to try and attract his
audience that his music will appeal to
gender neutral . hip-hop music fans . 15 - 40 year old's
when kabo contacted me initially he was confused as his
knowledge in design was pretty minimal so my first task was to
help him figure out what he wanted and we landed on the
requirement needed for this logo
as he didn't know what to do I was left with pretty minimal
information but I had the basic requirements so the most
important thing here was research to get more information
about his target audience after a lot of research I decided
that going for the name is the best idea while adding the
main brand focus the "v" in the logo
for a rapper’s logo I had to go with wild colors that conveys
movement and youth so I started with a shade of black/white
and for the iconic symbol of the brand I went for light red to
give the feeling of passion and movement and to make it look
like a burning flame
As a way for me to convey the premium aspect of the brand
to the target audience, I had to choose a luxurious font that
accentuates the strength points that I wanted to emphasize
within the logo.
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