Queen’s choice
luxurious coffee house & bakery LOGO
& BRAND IDENTITY DESIGN
luxurious coffee house & bakery LOGO
& BRAND IDENTITY DESIGN
Queen’s choice is a premium coffee house and bakery with
an emphasis on the art and the premium taste of coffee Their
goal is to create a place where you can come in, relax, and
enjoy our carefully crafted menu of drinks.
in this design, I focused on the premium aspect so I can
appeal to the business's target audience.
I created a simple but elegant design that shows off the product and
allows the user to focus on the value of it without being distracted by
superfluous elements.
25 - 60 year-olds . gender neutral . strong desire for quality taste
The problem I faced when designing queen's choice logo was
that the coffee house industry is already saturated with
hundreds of different kinds of businesses that serve premium
coffee. and even has the same name they needed to stand
out from the rest.
In order to emphasize the premium and luxurious aspect of
their business, I decided to use a typographic logo with a
hand-drawn style crown as the brand’s trademark and to add
a little personality to it. I also wanted to make sure that the
final design would be easy to read and unique, as well as
comfortable on different types of surfaces.
To highlight the premium and luxurious aspect of their
business, I decided to use warm and bold colors in order
to convey a sense of luxury and emphasize the typographic
choices that are made in the logo.
As a way for me to convey the premium aspect of the brand
to the target audience, I had to choose a luxurious font that
accentuates the strength points that I wanted to emphasize
within the logo.
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