Unlimited UMI
unlimited for modern interior design company
logo redesign & brand identity
unlimited for modern interior design company
logo redesign & brand identity
Umi is a one-stop shop in UAE for experiential
marketing and design with over 15 years of
events management, interior design and
exhibition services experience
for the target audience of this brand it needed to come
out as friendly reliable ,professional and modern
to their customers and target audience so we
focused on those aspects in the design
gender neutral . high end customers . 30 - 60 year old's
we werent happy with the old logo for multiple reasons so the
challenge in this project was to come up with a concept that
works better and fixes the problems in the old logo without
changing the companies identity too much
I went for the circular look to give position feelings and the
feeling of strength and reliability while making the u vertical
and sharp to give a powerful attention grabbing passionate
look
one of the aspects I disliked in the old logo was the color
palette so there was a lot of room for improvement
so I used red to emphasize the passionate look and to add
a sense of excitement and hint of black to give it a premium
and luxurious look
Choosing the font and style of this brand was a challenge
in itself, working on this, trying fonts and styles that can fit
the brand visuals and voice was the hardest, but I finally
came up with this one.
Book a free 15-minute online consultation session
where we will discuss your project, your issues,
and how to solve them
