Verge Clothing Brand
Luxurious women clothing brand logo and
brand identity design
Luxurious women clothing brand logo and
brand identity design
Vergo is a fashion company that sells luxurious and modern
clothes, they specialize in formal and semi-formal kinds of
clothes they sell online only, and their target audience is
luxurious, middle-aged, modern-type women, who wanted to
convey a sense of luxury and uniqueness while at the same
time being modern.
in this design, I focused on the premium aspect so I can
appeal to the business's target audience.
I created a simple but elegant design that shows off
the product and allows the user to focus on the value of
it without being distracted by superfluous elements.
25 - 60 year-old's . females . luxurious . working class
A logo for a graphic designer helps creating a brand and
helps him settle down to a certain niche but if the branding is
done wrong it can prevent the right type of clients to reach
out after all first impressions are what matters the most
I started with determining what my brand needs and what key
elements I want to add, and what feelings I want to convey
through my design.
researching and mood barding was the next step for me
here as I went through hundreds of other designer’s logos
and brands to get a feeling of what I want to do
Color is a double-edged weapon it can be very helpful for the
brand to convey a certain feeling or convey the wrong
feelings and damage the brand’s image so I made sure to
choose an amazing color palette that conveys modern,
luxurious, high-end feelings to our target audience.
As a way for me to convey the premium aspect of the brand
to the target audience, I had to choose a luxurious font that
accentuates the strength points that I wanted to emphasize
within the logo.
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